minds," Brown said. "The primary message is, when you're behind the wheel, you're in the driving business."

A 2004 study from the National Highway Traffic Safety Commission prompted Brown's passion for the safety issue, when the national data found that as much as 78 percent of collisions can be attributed to driving distractions.

On his Web site at www.toetaginfo.net, Brown refers to distracted driving as a growing "epidemic" responsible for the thousands of deaths nationwide.

The Web site includes information and statistics about distracted driving, an excerpt from the video and ordering information.

On the Web site, the Toe Tag Project is compared with such highly publicized efforts for seat-belt use, with the slogan "Buckle up for safety," and impaired driving, with "Friends don't let friends drive drunk."

Brown defines a driving distraction as "anything that takes your eyes off the road or your mind off driving."

Some of the major causes of distracted driving, according to Brown, are:

• Passengers. "People seem to have this feeling you have to look at them to talk to them."

• Cellphone conversations and text-messaging.

• Emotional conversations. "Those are situations with passengers or cell phones when people begin to get angry or annoyed or upset. These kinds of emotions are distracting."

"Throw on top of that grooming, eating, all the kinds of stuff that people do when they're driving." he said.

"We have to get people used to the ideas that they're not in the socializing, telecommunicating or grooming business. When you're behind the wheel, you're in the driving business."

Mason said the video and Web site information is extensive and impressive.

"The time and effort he's put into this is tremendous," Mason said. "He's really narrowed down what causes distracted driving."