MINNEAPOLIS
(January 31, 2005) - Before he went to law school, Brian Eddy
worked at a firm that often handled drunken-driving cases. He
noticed that many of the clients snagged for driving under the
influence made the same doleful observation: "I had no idea
I was that drunk."
It
occurred to Eddy that there must be a way to quickly screen one's
blood-alcohol level after a few drinks. He bounced the idea off
a childhood friend, and the two ponied up $100 from their savings
accounts to start a business. Before he knew it, Eddy was not
only a budding lawyer but a budding entrepreneur.
Fast-forward
six years: Eddy is now the chief executive of Q3 Innovations,
an Eagan, Minn., company that has successfully marketed the Alcohawk
ABI digital breath alcohol screener to retailers Sharper Image
and Target. He has even bigger retailers on his radar, including
Best Buy, Circuit City and Radio Shack....
Eddy
points out that....the U.S. Department of Transportation has cleared
the device for use by law enforcement professionals, a market
Q3 Innovations has yet to aggressively tap. [Emphasis added]
"The
reason people are skeptical is because there is a lot of junk
on the market," Eddy said of the competition. "It's
a perception that we have to overcome."